State rental market reference · Data updated October 18, 2026
Wisconsin rental market for DSCR investors: rent, taxes and insurance by county
What a rental in Wisconsin rents for, what it costs to carry, and whether it stays rented, from official data for all 72 counties. Read it before you price a deal here.
Wisconsin at a glance
What does a rental rent for?
$1,263 a month
HUD's FY2027 2-bedroom Fair Market Rent where most of Wisconsin's renters live, from $1,014 (Wood County) to $1,734 (Pierce County). It is the government figure for a modest 2-bedroom unit, utilities included, not the rent for a house.
What will property taxes cost?
1.42% of value a year
Homeowners in Wisconsin pay a median $3,792 a year on a median home value of $266,500 (Census ACS 2020–2024). A rental can be taxed at a different rate than an owner's home; the local tax bill is the real number.
What will insurance cost?
$990 a year
The median that homeowners with a mortgage in Wisconsin report paying for homeowners insurance (Census ACS 2020–2024). It is not a landlord quote: a rental policy usually costs more, and flood cover is extra.
Will it stay rented?
4.5% rental vacancy
Share of Wisconsin's rental homes vacant and for rent (Census ACS 2020–2024), across 797,266 renter households. Lower means rentals fill faster.
Are jobs growing?
Employment up 1.9% in a year
Employed residents in August 2026 against a year earlier; unemployment 3.4% (BLS, not seasonally adjusted, so compare the same month a year apart).
Is new supply coming?
25,569 homes permitted in 2025
About 10.3 new homes per 1,000 households; 52% single-family (Census Building Permits Survey). More new homes means more competition for tenants and buyers.
How often does it flood?
4,930 flood claims since 2005
National Flood Insurance Program claims on properties in Wisconsin since 2005, $114.1 million paid (FEMA). Claims show where water has reached insured buildings; they are not a flood map, so check the FEMA flood zone for the address.
What it means for a DSCR rental in Wisconsin
A lender's DSCR is the monthly rent divided by the full monthly payment: principal, interest, property taxes, insurance and any HOA dues. Many lenders accept 1.00x; 1.20x leaves a cushion.
Take a home at Wisconsin's median value of $266,500, bought with 25% down on a 7.5% 30-year loan, with the state's typical tax rate and insurance:
- Principal and interest ($199,875 loan)
- $1,398
- Property taxes
- $315
- Insurance
- $83
- Full monthly payment
- $1,795
- Rent for a 1.20x DSCR
- $2,150 a month
The government 2-bedroom figure where most of Wisconsin's renters live is $1,263 a month, below the $2,150 that home needs. A house usually rents for more than a 2-bedroom unit, so price the house you are looking at with its own rent. The last column of the table below gives the same figure for each county.
Rules and costs a landlord faces in Wisconsin
Each line quotes the official source it comes from and the date it was last checked. These are general rules, not legal advice; local rules can add to them.
- Is a rental taxed like the owner's home?
A rental does not get the owner's homestead benefit.
You cannot claim the lottery and gaming credit on business property, rental units, vacant land, garages or other property that is not the owner's primary residence (sec. 79.10(1)(dm), (9)(bm), Wis. Stats.).
Wisconsin Department of Revenue, checked October 19, 2026
- Where do you insure when private insurers decline?
Wisconsin Insurance Plan (WIP).
If you try several insurers and cannot find coverage, you most likely can be insured through the Wisconsin Insurance Plan (WIP). ... WIP is homeowners insurance of last resort.
Wisconsin Office of the Commissioner of Insurance, checked October 19, 2026
Market hubs in Wisconsin
DSCRInfo does not publish a monthly market hub in Wisconsin yet. The figures above and the table below cover every county; the market hubs cover other states.
Wisconsin by county
All 72 counties, most renter households first. "Rent for 1.20x" is the monthly rent a home at that county's median value needs on the example loan above. A dash means the source publishes no reliable figure there.
| County | 2-bed FMR | Property tax | Insurance / yr | Rental vacancy | Jobs, 1 yr | Permits | Flood claims | Rent for 1.20x |
|---|---|---|---|---|---|---|---|---|
| Milwaukee County | $1,263 | 1.93% | $970 | 6.1% | +1.4% | 1,046 | 746 | $1,990 |
| Dane County | $1,565 | 1.63% | $1,060 | 2.9% | +0.9% | 6,629 | 225 | $3,230 |
| Waukesha County | $1,263 | 1.14% | $1,090 | 4.0% | +1.3% | 1,178 | 296 | $3,070 |
| Brown County | $1,287 | 1.38% | $870 | 3.5% | +2.5% | 1,210 | 166 | $2,130 |
| Winnebago County | $1,195 | 1.63% | $840 | 4.4% | +1.4% | 682 | 133 | $1,870 |
| Racine County | $1,283 | 1.63% | $970 | 5.7% | +1.3% | 667 | 139 | $2,090 |
| Kenosha County | $1,441 | 1.57% | $970 | 3.9% | +2.0% | 892 | 201 | $2,180 |
| Outagamie County | $1,256 | 1.37% | $950 | 2.0% | +1.8% | 1,022 | 59 | $2,140 |
| La Crosse County | $1,343 | 1.54% | $1,020 | 2.9% | +3.2% | 363 | 83 | $2,120 |
| Rock County | $1,280 | 1.60% | $950 | 3.7% | +1.5% | 388 | 201 | $1,920 |
| Eau Claire County | $1,259 | 1.35% | $960 | 2.8% | +1.6% | 727 | 12 | $2,090 |
| Marathon County | $1,217 | 1.47% | $920 | 4.9% | +1.4% | 348 | 30 | $1,800 |
| Sheboygan County | $1,168 | 1.39% | $860 | 4.2% | +2.2% | 364 | 16 | $1,870 |
| Fond du Lac County | $1,224 | 1.51% | $920 | 5.2% | +2.5% | 190 | 421 | $1,830 |
| Walworth County | $1,300 | 1.33% | $1,100 | 6.2% | +3.1% | 691 | 40 | $2,420 |
| Washington County | $1,263 | 1.10% | $1,040 | 2.9% | +1.6% | 398 | 50 | $2,650 |
| Ozaukee County | $1,263 | 1.19% | $1,140 | 2.6% | +1.4% | 483 | 181 | $3,030 |
| Dodge County | $1,100 | 1.48% | $990 | 1.7% | +3.5% | 356 | 26 | $1,900 |
| Jefferson County | $1,209 | 1.46% | $960 | 4.5% | +0.7% | 420 | 258 | $2,220 |
| Portage County | $1,077 | 1.44% | $1,030 | 4.6% | +2.9% | 244 | 16 | $1,980 |
| Wood County | $1,014 | 1.54% | $900 | 5.4% | +2.3% | 156 | 32 | $1,470 |
| St. Croix County | $1,734 | 1.17% | $1,290 | 1.5% | +3.2% | 460 | 44 | $2,950 |
| Manitowoc County | $1,014 | 1.44% | $860 | 6.1% | +2.3% | 152 | 14 | $1,530 |
| Sauk County | $1,168 | 1.45% | $1,080 | 5.3% | +2.1% | 231 | 160 | $2,110 |
| Chippewa County | $1,259 | 1.08% | $1,030 | 1.8% | +1.9% | 219 | 14 | $2,000 |
Show the other 47 counties
| County | 2-bed FMR | Property tax | Insurance / yr | Rental vacancy | Jobs, 1 yr | Permits | Flood claims | Rent for 1.20x |
|---|---|---|---|---|---|---|---|---|
| Grant County | $1,014 | 1.36% | $1,080 | 5.7% | +4.6% | 122 | 38 | $1,640 |
| Dunn County | $1,042 | 1.39% | $1,040 | 3.8% | +3.0% | 95 | 4 | $1,970 |
| Columbia County | $1,136 | 1.36% | $1,080 | 4.6% | +1.6% | 167 | 152 | $2,280 |
| Waupaca County | $1,014 | 1.38% | $960 | 2.5% | +2.5% | 214 | 88 | $1,720 |
| Douglas County | $1,207 | 1.26% | $1,070 | 4.1% | +1.8% | 80 | 17 | $1,660 |
| Monroe County | $1,039 | 1.35% | $980 | 4.4% | +2.9% | 116 | 66 | $1,700 |
| Barron County | $1,027 | 1.31% | $1,080 | 3.7% | +2.0% | 152 | 6 | $1,750 |
| Calumet County | $1,256 | 1.41% | $940 | 4.2% | +2.2% | 242 | 8 | $2,210 |
| Pierce County | $1,734 | 1.36% | $1,250 | 5.9% | +3.7% | 367 | 41 | $2,680 |
| Shawano County | $1,014 | 1.36% | $850 | 5.6% | +3.4% | 116 | 9 | $1,570 |
| Green County | $1,016 | 1.60% | $1,060 | 4.7% | +2.1% | 82 | 24 | $2,080 |
| Polk County | $1,121 | 1.13% | $1,210 | 6.4% | +2.9% | 243 | 8 | $2,140 |
| Marinette County | $1,014 | 1.20% | $920 | 2.7% | +2.3% | 215 | 11 | $1,280 |
| Door County | $1,268 | 1.02% | $1,000 | 8.3% | +2.4% | 302 | 36 | $2,610 |
| Trempealeau County | $1,059 | 1.56% | $1,120 | 4.7% | +2.4% | 112 | 82 | $1,810 |
| Oneida County | $1,027 | 0.89% | $1,010 | 17.8% | +1.8% | 348 | 4 | $1,810 |
| Clark County | $1,014 | 1.45% | $910 | 5.8% | +6.0% | 123 | 10 | $1,430 |
| Lincoln County | $1,014 | 1.32% | $960 | 0.7% | +0.7% | 139 | 2 | $1,560 |
| Oconto County | $1,014 | 1.18% | $950 | 2.4% | +3.0% | 132 | 55 | $1,820 |
| Vernon County | $1,097 | 1.33% | $1,050 | 5.3% | +4.7% | 76 | 133 | $1,810 |
| Juneau County | $1,014 | 1.47% | $970 | 3.4% | +1.8% | 204 | 114 | $1,480 |
| Iowa County | $1,093 | 1.52% | $1,090 | 3.7% | +3.0% | 69 | 13 | $2,180 |
| Green Lake County | $1,014 | 1.26% | $980 | 7.3% | +5.3% | 107 | 34 | $1,720 |
| Langlade County | $1,014 | 1.25% | $800 | 2.1% | +2.1% | 188 | 2 | $1,270 |
| Sawyer County | $1,089 | 0.80% | $1,060 | 4.0% | +1.9% | 201 | 7 | $1,780 |
| Richland County | $1,014 | 1.38% | $1,060 | 5.2% | +5.1% | 92 | 61 | $1,620 |
| Ashland County | $1,014 | 1.42% | $960 | 12.1% | +2.0% | 49 | 6 | $1,410 |
| Vilas County | $1,022 | 0.73% | $1,120 | 14.2% | +2.1% | 314 | 0 | $2,220 |
| Waushara County | $1,014 | 1.21% | $1,020 | 5.0% | +4.0% | 101 | 14 | $1,630 |
| Jackson County | $1,014 | 1.39% | $1,000 | 5.8% | +4.2% | 64 | 16 | $1,610 |
| Taylor County | $1,014 | 1.39% | $940 | 3.6% | +3.4% | 48 | 0 | $1,610 |
| Crawford County | $1,014 | 1.56% | $1,000 | 9.1% | +2.4% | 50 | 159 | $1,540 |
| Rusk County | $1,014 | 1.12% | $1,040 | 3.4% | +1.2% | 77 | 2 | $1,320 |
| Washburn County | $1,014 | 1.05% | $1,070 | 1.7% | +2.4% | 145 | 7 | $1,770 |
| Lafayette County | $1,014 | 1.57% | $1,040 | 4.8% | +4.8% | 46 | 8 | $1,630 |
| Marquette County | $1,014 | 1.26% | $1,060 | 4.2% | +2.6% | 62 | 23 | $1,700 |
| Adams County | $1,014 | 1.20% | $950 | 6.8% | +0.3% | 168 | 25 | $1,600 |
| Buffalo County | $1,019 | 1.32% | $1,030 | 3.1% | +3.5% | 40 | 8 | $1,730 |
| Bayfield County | $1,014 | 1.01% | $1,130 | 12.0% | +4.1% | 168 | 15 | $1,870 |
| Price County | $1,014 | 1.32% | $900 | 7.2% | +3.0% | 42 | 3 | $1,330 |
| Kewaunee County | $1,287 | 1.44% | $930 | 1.6% | +4.0% | 71 | 11 | $1,810 |
| Burnett County | $1,028 | 0.93% | $1,160 | 4.0% | +2.5% | 143 | 14 | $1,790 |
| Forest County | $1,014 | 1.07% | $950 | 8.3% | +3.4% | 46 | 2 | $1,460 |
| Pepin County | $1,014 | 1.36% | $1,130 | 3.7% | +3.7% | 30 | 18 | $1,760 |
| Iron County | $1,014 | 1.07% | $900 | 16.0% | +3.0% | 44 | 2 | $1,310 |
| Menominee County | $1,014 | 3.56% | $950 | 0.6% | +3.1% | 7 | 0 | $1,180 |
| Florence County | $1,063 | 1.21% | $790 | 1.3% | +3.9% | 34 | 0 | $1,380 |
Where these numbers come from
- 2-bedroom Fair Market Rent
- HUD's FY2027 Fair Market Rents, in effect from October 1, 2026: the rent and utilities of a modest 2-bedroom unit, set for housing vouchers. It is not a house rent. Where HUD publishes by town (New England), the county shows the range. HUD Fair Market Rents
- Property tax, insurance, vacancy and home value
- Census American Community Survey 5-year estimates, 2020–2024. Property tax is the median tax paid divided by the median home value of owner-occupied homes. Insurance is the median that owners with a mortgage report paying, not a landlord quote. Rental vacancy is homes vacant for rent divided by all rental homes. Figures from too few homes are left blank. American Community Survey
- Jobs
- BLS Local Area Unemployment Statistics: employed residents in August 2026 against the same month a year earlier, not seasonally adjusted. BLS LAUS
- Permits
- Census Building Permits Survey: new housing units authorized in 2025, all building sizes. Building Permits Survey
- Flood claims
- FEMA National Flood Insurance Program claims with a loss in 2005 or later, and the net amount paid. Only insured buildings appear. Check a flood zone
These are screening figures for comparing places, not a quote, an appraisal or a loan offer. Wisconsin total flood payments since 2005: $114.1 million.